The film directed by Michael Bay and in which Mark Wahlberg made his debut as the protagonist, should beat Captain America, Winter Soldier and U.S. $ 95 million (in its first weekend) as the most profitable in 2014, and thus reconstruct a season of summer has been below expectations (to date, the box office has a 13% less than 2013).
The figure was reported in a statement from Paramount study, indicating that the film will be released in 4,200 theaters, of which 353 are in Imax format
"The market is open to a great success and brand recognition of the franchise is pretty amazing," said Phil Contrino, chief analyst BoxOffice.com. "Even if I win the summer or year at the box office, their potential abroad is huge and that's the name of the game," he said.
Therefore, the tape has deployed a massive presence in 37 countries, with special emphasis on the Asian market, like South Korea, Australia, Russia and especially China, the second largest market for global support.
Comparison with the previous film in the series, Dark of the moon, is inevitable, since this film got U $ 162 million in its global launch, a figure that could be overcome with the current film.
In the U.S., Transfomers saga began in 2007 with a party of $ 70.5 million, and its sequel, Revenge of the Fallen, won the record $ 108.9 million, before falling to $ 97.8 million in The dark of the moon in 2011.
